Run by the next generation of camper-van specialists, Incline Poptops is a family-run business redefining what modern van life looks like. They design and install premium poptops for Volkswagen T5 and T6 models, combining engineering precision with a love for adventure. Their goal: to create smarter, sleeker conversions that elevate the experience of life on the road.

The brand needed to feel confident, technical, and forward-thinking, mirroring the company’s commitment to innovation and quality craftsmanship. The new identity draws inspiration from the inclined roofline of a poptop, a visual cue that became the defining feature of the logo. By integrating the roof silhouette into the wordmark, the design communicates both motion and elevation, perfectly capturing the spirit of exploration and progress.

A sleek monochrome palette reinforces a sense of engineering precision and professionalism, while supporting graphics, inspired by natural terrains like mountains, coastlines, and horizons, connect the brand back to its roots in travel and the outdoors.

Across signage, print, and digital applications, the brand system remains cohesive, clean, and modular. It reflects a new era of camper-van design: functional yet aspirational, built for modern explorers who value both performance and style.