How do we prevent greenwashing and promote ethical sourcing?

GOTS is developed by leading standard setters in the fashion industry. They provide a credible assurance to consumers that the clothing they are buying and wearing is ethically and environmentally sourced. This is why the GOTS label is important and the campaign ‘Behind the Scenes’ was created.

The campaign was designed to introduce more consumers to the brand and the certification process to prevent greenwashing. Showing what stages are included in the making of textiles and what goes on behind the seams. GOTS now have 14,000+ certified companies in action across the globe.