Empathy Week
Teaching the power of empathy, through the power of film
Empathy Week is a global educational programme that uses the power of film to develop the skill of empathy. Each year, Founder and Filmmaker Ed travels across the globe filming 5 stories to bring back to the UK. Providing a programme of events, films and lesson resources for students aged 5-18 across England. The programme encourages young people to understand different perspectives, develop emotional intelligence, and take positive social action within their communities. now partnering with Snapchat.
The design challenge was to create an identity that could resonate across generations, from students to. parents to teaches. The logo was built around the act of empathy itself: one person sharing their story with another. This simple exchange became the foundation of the mark.
The overall brand system reflects Empathy Week’s mission to bridge differences through storytelling. By uniting simplicity, symbolism, and inclusivity, the identity becomes a visual expression of what empathy truly means: understanding another person’s story.
Role: Brand Designer
Services: Logo Design, Brand Development, Motion Graphics
The logo was born from taking a story and communicating it to another person. Both empathy and storytelling are at the very core of our brand, so much so we’ve incorporated them into our logo. Using yellow and purple as the main colours provides a gender-neutral perspective.
