Community Sixty Six
Building better habits for clearer skin
It takes 66 days on average, to build a new habit. Community Sixty-Six is a skincare brand built around one simple idea: consistency over complexity. Recognising that not everyone has time for a ten-step routine, the brand champions straightforward, high-performance formulas that fit seamlessly into real life. The aim was to create an identity that feels scientific yet human, a visual balance between clinical clarity and the natural ease of everyday routines.
To express the brand’s science-led foundation, a monospaced typeface was chosen for its precision and honesty. It evokes the world of formulation and research, stacked on top of eachother to mimic the staccking of ingredients.
In contrast, organic, fluid shapes inspired by the natural textures of creams and serums introduce warmth and tactility. These forms bring movement and softness to the identity, visually echoing the product’s sensory experience. Together, the structured type and organic elements create a distinctive tension.
The overall visual system was designed to embody Community Sixty-Six’s mission to simplify skincare without sacrificing impact. Minimal layouts, a confident use of white space communicate focus and trust.
Role: Creative Lead
Services: Brand Development, Strategy, Social Design and Motion Graphics
Team: North Agency
The brand development secured a new partnership with SEPHORA US which saw a 22% in growth. The full range of products and design assets can be seen across their global sites.
The brand development also inspired a website update for Community 66 which is now live and achieved 2 x new retail and media partners.
“Bron was selected as the creative lead on the re-brand of Community Sixty-Six, a USA skincare brand. Throughout the project, Bron provided a clear roadmap, ensuring that myself as the client, and the brand founder were involved in every step of the process. Bron clearly demonstrated a strong understanding of the brand, the customer and provided a creative direction that would enable the brand to be distinctly identified in a saturated market.
The re-branding effort was a huge success, resulting in significant brand growth and securing additional retail partnerships in the USA and UK, with one retailer commenting ‘the brand had been taken to new heights, putting it in a position to compete with the leaders in the category’.”
- Elle Wilson, Marketing Director