Over 20 million tonnes of coconut waste is produced globally. OraSoil is powered by local people, where coconut waste is turned into soil and every product returns to the earth it was grown from.

The abstract icon draws from regional shapes and patterns, regenerative practices and recycle symbol.

The form subtly echoes the shape of a coconut husk, while also drawing inspiration rom Maori design languages being based in the Pacific. At is centre it is a modern symbol representing nature’s continuous cycles.