We wanted to tell the story of the circular system this business provides by using waste as opportunity. Over 20 million tonnes of coconut waste is produced globally. OraSoil is powered by local people, where every product returns to the earth it was grown from.

The abstract icon draws from regional shapes and patterns, regenerative practices and recycle symbol. The form subtly echoes the shape of a coconut husk, while also drawing inspiration rom Maori design languages. At is centre it is a modern symbol representing nature’s continuous cycles.