Cambio Cards
Getting our generation into the wild.
How do we get our generation off screens and back into the real world?
Cambio: Into the Wild is a card game designed to connect people with nature. The sustainable deck was made to encourage in-person games in the outdoors to combat screen time and social media taking over our generation. Whether it’s waiting for the bbq on the beach or at the bar after a ski session, the game is to be taken outside and into the wild.
With a designed deck, we worked together to bring the brand to life with game nights, launch campaign and motion graphics.
Industry:
Startup
Services/Role:
Art Direction, Brand Development, Motion Design and Socials.
Team:
Patch D Keys
The game was socially led therefore, we wanted strong branding to be recognisable across reels and marketing materials.