Coral Reef of the High Seas Coalition
Role: Lead Designer
Services/Role: Brand Identity, Visual Systems & Social Media Content Design
Team: Greenhouse Communications Images: Schmidt Ocean Institute
The High Seas covers more than 61% of the ocean’s surface and 73% of its volume. Yet, only 1% of the High Seas is protected. CRHS (Coral Reef of the High Seas Coalition) Is a global alliance of partners and talented scientists that aim to protect coral reefs. They generate the science, strategic communication, and political support that is necessary to catalyze action.
Most associations with the High Seas was that it was to deep and dark, a place of unknown. The work that CRHS does shows the coral in full colour, working with scientist to capture the life that lives at the bottom of the ocean and find ways to protect it. They needed a re-brand that reflected the science, strategic communication, and political support they supplied.